When you think of your email list the word nurturing may not come to mind. Selling, converting, and engaging may be relevant terms but nurturing may sound too mushy and unproductive. Yet nurturing your email list may generate the results you want more quickly and effectively than an aggressive approach.

What Does Nurturing an Email List Really Mean?

To nurture means to care for. The dictionary defines it as to “Care for and encourage the growth or development of.