The New Year has brought with it a number of new marketing opportunities. Many of them tie right back into the tried and true tactics you’ve been using for the past few years. Let’s first look at the steadfast marketing tactics and then explore how things have changed in 2013 and how you can leverage the new marketing opportunities.
Steadfast marketing Tactics and Tools
Email Marketing – Email marketing is nothing new and many marketers find that it is the single best tool they have in their marketing portfolio. If you’ve let your email marketing fall by the wayside, it’s time to pick it back up and freshen it up.
Social Media – Social media is far and away the marketing tactic that everyone talks about. It can be quite effective. 2013 has brought many new changes and opportunities to social media marketing.
Content – The posts on your blog have the potential to reach a wide audience. However, you don’t have to stop with blog posts. You can market your blog with a wide variety of content including articles, books, reports, videos, and even audio files.
Bringing the Steadfast into 2013
Let’s work backwards and begin with content marketing. Bookmarking is nothing new. Ideally, you have a few bookmarking buttons on your blog. If not, consider adding the following buttons:
Another way to truly maximize your content and market your blog is to syndicate your content. Allow others to re-publish your content, as long as they keep everything including your links the same. This disseminates your content to a wider audience and provides value to your readers and publishers.
Social media sites are constantly creating new applications and ways to utilize their sites. For example, Twitter has embraced the Vine application which allows you to publish six second videos. With a little creativity, this is a fantastic way to market your blog. And of course there are new social media sites. Pinterest was launched last year and it grew quickly into an obsession for many. Check out Flipboard if you’re looking for another addictive medium to market your blog. It lets you create your own “magazines