You have an online business and your customers come from all around the world. So why would you spend your money, time, and energy marketing to local people? The same online marketing efforts you use to market to Australia work in your own backyard, right? Not necessarily so. Local marketing offers a significant number of benefits.

What Is Local Marketing?

Local marketing is the practice of specifically targeting the people in your community. You can do this through advertising, content marketing and search engine practices, as well as local directories and reviews. It