Do you listen to your prospects and customers? Do you know what your competition is talking about and what theyâ€™re publishing? What about content trends and industry news? In order to create relevant, timely, and valuable content for your prospects and customers itâ€™s important to have a content listening plan.
What is a Content Listening Plan?
A content listening plan is a valuable part of any content creation strategy. In order to know what to write or talk about, itâ€™s helpful to know whatâ€™s going on in the world around you. A content listening plan includes a strategy to track the conversations of your prospects, customers, industry leaders, youâ€™re your competition. It also involves establishing systems to track those conversations. Finally, a listening plan should also include a process where you take what youâ€™ve â€śheardâ€