Expanding Your VA Business
As a virtual assistant it’s very easy to fall into the trap of working around the clock and doing everything all on your own. If you’re getting lots of clients and repeat work, that’s fantastic and speaks dividends about your services. How about now using that to your advantage?
Expanding your VA business makes sense on all levels – you’ll have the ability to grow a client base, you’ll have a pool of other VAs to help you on a regular or as-needed basis, and you can slowly make the transition into being more of a manager rather than doing all the work yourself.
Here are a few tips to help you expand your business.
Don’t turn down clients.
If you’re getting so busy that you’re turning down clients, it’s time to expand. Find a VA or two to start which you know provide quality work. Contract work out to them on an as-needed basis. This means that you deal with your clients and they remain your clients at all times, but you sub-contract some of your work out to other virtual assistants. The VA’s deal with you (not the client) at all times and you pay them for their services.
The best way to do this efficiently is to systemize the process right from the start. Set up a simple yet efficient billing system so that you pay subcontractors on the same day each month. Ask your subcontractors to submit invoices to you to help make record keeping easier, and keep track of all assignments so that you can check the accuracy of all hours billed.
It’s also important you keep efficient records of all projects. You can use an online system like Basecamp to help you do this or a simple calendar – it’s really up to you – just make sure that you can easily track all projects.
Drum up new business.
As you build up a database of VAs who are available to take on new work, start drumming up new business. Market your services online and offline to gain new clients. Use online forums to let business owners know that you’re available. Advertise your services strategically both online and offline. Write and distribute articles on topic with your business. And basically let potential clients know that you and your team can help them with their projects.
A professional, well-laid out website will play an important role in helping you build your business. Include a full FAQ about your business and services. Let clients know that you have a wide pool of assistants that can help with a large number of tasks. And give them a detailed list of all your services. And don’t forget to make contacting you easy – include an email address, postal address and telephone number where possible.
Build up a great team.
The key to making your expansion a success will be a great team working in the background. To do this, ensure that you treat your subcontractors fairly – offer good rates for their services, be respectful and try to give them new projects as regularly as possible.
Communication is also extremely important. Set up a system so that there are no chances for miscommunication. Ask your subcontractors to confirm new projects. Set clear turnaround-times and ask them to notify you in case they can’t meet their deadlines as soon as possible.
Building up your VA business is possible. It’s just a matter of thinking “big” right from the start. Good luck!