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Will HTML5 Affect SEO?

One of the biggest questions people have whenever a new web technology comes out is: “Will it affect SEO?” Because HTML5 affects the very foundation on which the web is built, this becomes a very important question.

Of course, as with anything search related, only time will tell the real answer. Most experts believe that HTML5 will indeed affect SEO, though not to an extreme degree.

Here are some of the main things to look out for in terms of HTML5 and SEO.

==>

and

Tags

These three tags allow you to tell search engines exactly which parts of your website are the navigation bar, the header and the footer.

The

tag and the

tag will allow you to tell search engines to ignore those areas of your site. That reduces your chances of getting lower relevance due to words in either of these areas.

The

tag allows your page to still bear weight in terms of keywords, but allows search engines to quickly separate content from headings.

==> The

and

tags

Tags like

and

make it easy for search engines to figure out where the main parts of your content are.

This allows search engines to better categorize your site as well as evaluate what people are linking to.

Another tag that might play an important part is the

tag, where you tag content that’s related but off topic from your main topic.

By properly marking your asides, you preserve the relevance of your overall article while keeping high quality related content on your page.

==> , andtags

These three tags are going to make a big difference for multimedia sites.

For one, the and tags will make it a lot easier to embed multimedia on your site.

You no longer has to use slow loading and often error-causing flash files. You no longer have to use Shockwave players or reduce your resolution by uploading to YouTube.

All your videos can be uploaded to . Then, using thetag, you can explain to search engines what’s in your video files.

That gives your videos an SEO edge that they didn’t have before with just flash files.

==> Approaching HTML5 for SEO

It’s important to realize that many of these tags don’t yet work today. However, the search engines often reward early adopters. That means people who get their tags right early on will see a small SEO boost that nobody else is getting.

Learn your HTML5 tags today and start implementing them. That way, once they start to really matter, you’ll already be in a position to take full advantage of these new technologies.

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Daily Marketing Tips

March 2023
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