Why Your Local Business Needs a Blog
Does your local business have a blog? If you answered no, then you need to stop what you are doing and get one asap.
If you are like a lot of businesses, you don’t think that you need a blog. The reality is not only do you one, but you need to post to it on a consistent basis.
The current information age has brought about a fundamental shift in what people expect from businesses. The age of the smartphone has made everyone hyper-connected and as a result they crave information.
People today want information and they want it yesterday.
People expect to be able to know what they want to know, when they want to know it. They expect that from all businesses, whether a big-box retailer or a local business.
A blog is a way that your business can supply your customers and potential customers with the information that they want to know. With a blog, you can make sure that they are kept up-to-date with what is
going on with your business.
Customer service is often the keystone of a local business. A blog is a natural extension of your customer service efforts in today’s information age.
Are you a plumber that has a family vacation coming up? Post that your business will be closed because you are taking a well deserved family vacation and let your customers know how to handle an plumbing
emergency while you are out of town. A few minutes making a post on your business’ blog, and you have empowered them with the information that they need to know.
A blog for your business is also an effective way to gather feedback from your customers. Is your business thinking about changing your hours? Ask your customers for feedback before you make the change. You
are improving the customer service of your business and engaging your customers at the same time.
Blogs are an important customer service tool for local businesses. You need to make sure that your business has one and that you are using it to engaging your current and future customers. Use your blog
consistently, and watch your bottom-line grow.
To find out how to use a blog to generate more leads for your local business, call us today at 1.888.520.5288