Using Interviews to Generate Content Topic Ideas
Coming up with content every day can be difficult if you don’t know creative ways to bypass “writer block” or “idea block”. One such idea is to interview experts. Not only will the interview become a blog post, or even part of an eBook or report, it can also help you generate more content ideas for future content needs.
Collect Data to Use for Memes and Infographics
When you interview a number of people, asking them the same questions such as in a survey, you can extract the data to use on memes and in infographics. A meme is a picture, usually with one quote on it, which is shared on social media. An infographic is a much larger depiction of multiple figures of data. You can use software like Piktochart.com or Canva.com to help you make these types of content from free to very inexpensively.
Link to Piktochart – http://www.piktochart.com/
Link to Canva – http://www.canva.com/
Elaborate on Something the Interviewee Said
Once in a while someone you interview will add additional information, provide insight into something in a new way, or even turn you on to an entirely new thing that you haven’t heard of before. In this case, take the information you learned and form a new piece of content with it, by starting with what the interviewee contributed and expanding on it. For example, if your interviewee told you about a product they use that you’ve never heard of before and you checked it out and loved it, do a product review on it. Maybe they’ll even have an affiliate program.
Combine Interviews to Make New Content
You can combine interviews in different ways to create entirely new pieces of content. You can pick one answer and combine all the interviewees and the one answer together into one long blog post, adding your thoughts to what each person answered. Depending on how many people participated it may be a very long post, which is great for SEO. You can do this for each question.
If you asked ten questions, you could create ten long blog posts by simply sending out a survey (interview) to other experts or even to your audience if you change the questions.
Develop an eBook or eReport
Using the interviews as a starting point, you can create an eBook or eReport. Organize the interviews in order of how you want to present the information into the report or book. Many books are like this. The author talks about a point, then uses the interview answers to stress the point, and then provides more information for the reader based off what the interviewee said, plus research conducted to fill out the book with a lot of facts and figures.
You are just as capable of doing this as any other author. The difference between you and an author is just the fact of publishing. They’re not better or smarter than you.
Publish Your Findings via the Amazon Direct Publishing Program
You can also combine your interviews into a book much like above, but instead of selling it off your website you can format it for selling on the Amazon Kindle through the Direct Publishing Program. It’s free to participate, and then you simply collect the money. They handle all payments, returns, delivery and everything.
You may earn less per book using this method, but it’s likely you will sell more books due to how many people love downloading and reading books on their Kindle. What’s more, people don’t actually need a Kindle to read your work, so no one is left out.
Link to Amazon Direct Publishing Program – https://kdp.amazon.com/
Turn Each Interview into One Blog Post
You can spotlight each person you’ve interviewed by publishing their interview as is. Ask for their headshot, contact information, and a more complete bio, and then publish the interview as a blog post. You can also take this future by promoting something they sell, or adding affiliate or links to any products or services that they use to make more bang for each post.
Tell a Story with the Interview Results
Often when you send out an interview with all the same questions, you can see the start of a theme or story forming for at least one of the questions. This can be inspiration for telling a story based on the interview question and each interviewee, as well as yourself. Weaving a story and connecting important points will make a huge difference in the quality of content you put out to the world.
Plan a Webinar or Round Table Based on the Interviews
If the interview turns out something you want to explore more deeply, invite those particular respondents to be part of a webinar or round table. You can do this on Google Hangouts On Air or via GoToWebinar. It’s another way to take one bit of work and turn it into something that pays off over and over again.
Link to Google Hangouts On Air – https://plus.google.com/hangouts/onair
Link to GoToWebinar – http://www.gotomeeting.com/online/webinar
Content doesn’t have to be in written forms. It’s important to realize that it can come in many different formats, and then be repurposed into other formats to make it like new content. It may seem strange to produce content about the same topic over and over again, but each new way the idea is presented will give your audience more information. Plus, each individual learns and understands information differently. By providing many forms of content on the same subject and topic, you’re helping more people.