In the Bing Business Portal you will list your business details, more details, profile, create your mobile website, upload photos, and even create business cards, QR codes, and more. It’s important that you use every aspect of your Bing business listing in order to get the very best search results.
1. Consider your target audience – As with all types of marketing, it is very important to understand intimately your target audience. You need to know their demographics, their desires, fears, and needs. If you don’t know those things you can’t possibly hope to market to them or attract them to your profile or anything else.
2. Fill out your complete profile – Use every inch of space to fill out your profile. Even if you have an online business, fill out the information so that it makes it easier for your market to locate you in their search. In the “More Details” area, list your payment method, professional affiliations, when you started your business and fill out your tagline. In the Description area, use all the keywords you can think of to describe what it is that you do for your audience.
3. Complete your mobile site – Even if your normal website is already mobile friendly, it won’t hurt to fill out all aspects of your mobile site on your Bing business listing in the Bing Business Portal. The more information you provide and the more keywords you use, the more likely you are to show up in the search results.
4. Upload relevant photos – Even if you have a service business, this is a good place to upload photos of examples of your work. You are able to fill in a caption for the photo, which can describe the photo in a keyword-rich way. This will ensure that your target market can find you and see examples of your work, or photos of your products if you have physical products.
5. Preview for errors – Always double check every aspect of your Bing business listing for errors. It’s easy to make a spelling error, or a typo, so check to be sure that you have it written correctly and that everything looks the way it should in the Preview area. You can always update it later, but as with any content it’s best to edit and optimize from the start.
6. Fill out the “What I Sell” tab – Even though it may seem like duplication, the “What I Sell” tab is very important as it’s yet another chance for you to enter search terms that your target audience will use to find you.
7. List all your events – Whether the events are online or offline, this is a great place to list every event that you have so that when people search for events like yours they can find them easier. Again, this is another chance to enter search terms (keywords) that your target audience is using to find you.
8. Integrate your social media – Within your listing, under “Details” there is a space for your Facebook address, and your Twitter address (with more to come later). Ensure that you complete this area so that your target audience can locate you in their preferred manner.
9. Verify your site – This might seem like an obvious tip, but you may be shocked to learn that a lot of people forget to verify their Bing business listing. Depending on how you choose to verify, you may be sent a mailer 7 to 10 days later. It can sometimes be mistaken as junk mail, so be on the lookout for it because it has a PIN number you will need to enter in order for your listing to go live.
10. Create deals – Once your Bing business listing is live, start creating deals. These can be very lucrative but remember that for deals to be effective you have to run them more than one. Consider seven the fewest times you can run a deal in order for it to be effective.