WordPress is one of the most popular content management systems on the planet. You can use WordPress to generate traffic, you can use it to send traffic to affiliate programs, you can use it as a static page, and you can use it as a blog. It’s an incredibly versatile tool for affiliate marketers.
Here’s how to use WordPress for affiliate marketing.
==> Use Static Pages for Paid Traffic Affiliate Sites
If you plan on buying traffic, use a static page rather than a dynamic front page. You can still run a blog if you want, just place the blog on a sub-page.
Because when you’re doing PPC traffic, you want to be able to track exactly what your ROI is. If your front page is constantly changing because you’re updating the content, your conversion rate and sign-up rate is also going to constantly change.
WordPress makes it really easy to make a static front page. All it takes is the click of a button.
==> Install SEO Plug-Ins
Google loves WordPress blogs. WordPress is streamlined so that search engines have a very easy time reading the blog. In addition, most blogs have regularly updated content, which Google also loves.
Installing an SEO plug-in will help you get ranked in the search engines. It’ll take care of most of the on-page SEO work for you, such as changing your permalink structure or altering the post title formats.
==> Collect Newsletter Sign-Ups
Want to collect newsletter sign-ups? There are a few different ways you can do it.
If you want to place it in your sidebar, it’s as simple as taking the HTML code and placing it in an HTML widget. It’ll work exactly like if you pasted the code in a static website.
==> Installing Tracking
Tracking is a crucial aspect of affiliate marketing. In this aspect, WordPress also excels.
On the most basic level, WordPress supports easy integration with Google Analytics through plug-ins. But that’s not all.
What if you wanted to use a third party tracking system?
All you need to do is go into your theme editor and put the tracking code in your templates.
There are all kinds of neat plug-ins you can use. For example, there’s a plug-in that’ll automatically replace all Amazon.com links on your site with your Amazon affiliate ID.
WordPress is one of the most versatile tools for building affiliate websites that sell. It can manage large amounts of content, handle just about any technical challenge and make your life easier in many ways.