Simplicity Marketing, Inc.
  • Facebook
  • Twitter

Call toll-free: 1.888.520.5288

  • Home
  • About Us
  • SEO Services
  • Training Classes
  • Blog
  • How To …
Search the site...

Ranking Number One

How To Tutorials

  • Deep Cleaning Your Business for Growth
  • How to Grow Your Affiliate Marketing Income
  • Ten Presentation Ideas That Will Inspire Viewers
  • Unique Ways to Make Your Presentations Interesting
  • Tips for Creating a Flawless Website
  • Examples of Contextual Marketing
  • What Customers Should Expect from You
  • How to Reduce Your Time on Social Media without Killing Your Results
  • What to Expect from Your Customers?
  • Fun Ways to Generate Traffic and Leads from Social Media
  • How to Create an Easy-to-Follow Content Marketing Strategy
  • Automation Strategies That Can Quickly Scale Your Business
  • How Using Location-Specific Images and Offers Increases Your ROI
  • Should You Be Sending Cart Abandonment Reminders?
  • How to Build Credibility through Email Marketing
  • Is Mobile Marketing Right for Your Business?
  • Is the Customer Always Right?
  • Tips for Mobile Marketing Campaign Success
  • How to Create Your First Mobile Marketing Campaign
  • Why Every Business Should Invest in Content Marketing

Categories

  • Blog
  • How To Tips
  • Marketing News

Get People to Act with Urgent Offers

There’s a big difference between getting your customers to want your product and getting them to actually buy. Getting a customer to buy involves getting them to believe that not only do they want to act, but they want to do it NOW.

To illustrate this point, in the copywriting industry teachers encourage beginning copywriters to think of customers as a lazy, sloth-like creature watching TV who can’t even be bothered to reach for the remote. Your goal is to get them excited enough and instill enough urgency to get this sloth-like creature off the couch, get their wallet and pay.

Urgency is the key. In order to create urgency, you need to come up with urgent offers. Here are a few different types of urgent offers, along with a few tips on how to use them.

==> Limited Time Offers

One of the most common types of offers is the limited time offer. As the name suggests, with this offer the user only has a limited amount of time to take advantage of a specific price or package.

Let’s say you’re doing a teleseminar. You might give the participants of the teleseminar just 12 hours after getting off the call to take advantage of a special deal.

==> Limited Quantity Offer

Another common technique is the limited quantity offer. This works by limiting the amount of product you’re going to sell, then letting your customers know.

For example, you might only print 200 copies of a high priced product. Take a photo of these 200 copies, then let your customers know that once 200 are gone, nobody else is going to get any.

==> Limited Bonus Offers

These are similar to the above two offers, except what happens is that users can only take advantage of the bonus offer for a limited period of time. In order for this to work, the bonus has to be very appealing.

For example, you give a free consultation call (valued at $150) to the first 25 buyers. If they act quickly, they can get your personal guidance to help them achieve what they want to achieve.

==> Making It Real (or Not)

There are two ways you can structure these urgent offers. You can either make them real, or make it a part of your sales message but carry little real weight.

Making it real is much harder, but much more effective. If you make it real, that means you actually have to cut off selling your product once the time is up or once the quantities are out.

Once customers know you’re serious, your urgent offers will convert like mad as the threat of not getting your product will be very real.

On the other hand, many marketers simply use these techniques to add urgency to their offers without actually following through on their threat. While this is still better than nothing, it’s not nearly as effective.

(c) Simplicity Marketing, Inc.

Daily Marketing Tips

May 2025
S M T W T F S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec