Whether or not they went to business school, every business owner should know how important marketing is. No business can succeed without it. They might not purchase advertising, but some form of marketing is essential if a business is to make it. Without it, no one would know what you do or that you even […]
Ten Trends That Will Change How You Market in 2015
If you’re a trend watcher in your industry (and you should be), you’ll notice that times are changing for 2015 when it comes to online marketing. Gone are the impersonal days of the past where you could be anonymous and still rake in six figures. Today, your customers want to know you even more. 1. […]
Market Samurai: What Is All the Hype?
If there’s one thing that’s absolutely essential for success in Internet Marketing, it’s research. We must do research to find good web designers and copywriters. We must do research to find the best tools to accomplish our marketing goals. And we must research niche markets and determine which keywords to use to succeed in them. […]
Software You Can Use to Create and Publish
Finding software that can help you meet your digital publishing goals can be difficult because there are so many options and it’s hard to know what to choose. You’ll need to know what kind of magazine you’re going to publish, whether you’re going to want a print edition, whether you plan to run advertisements, and […]
Seven Ways to Nurture Existing Customers to Increase Sales
One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do […]
Five Ways to Conduct Market Research
If you’re looking into producing a product or service, your first step is usually to conduct market research. No matter how good your product is, it’s not going to sell if it doesn’t meet a need or serve a purpose that is useful to your customers. While you can hire someone to do the research […]
Pros and Cons of Native Advertising
Native advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising. Pros of Native Advertising * Better customer targeting – The fact that the ads run […]
Make Your Website a 24-Hour Sales Engine
Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine. Here are a few tips to help you create a website that really […]
Nine Tips to Create Subscriber-Friendly Content
Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do that for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to […]
Legal Considerations for the Home-Based Business Owner
When choosing to start a home-based business, you might be under the assumption that the field is wide open and you can do whatever you want. But, nothing could be further from the truth. You have a large amount of legalities that you must consider from your state, city, county and even your Homeowner’s Association […]