The common law of business was always to focus on product. The key was always that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM. The principle behind CRM is that you focus on the customer, and if you produce […]
How to Earn the Attention of Your Audience
Earning the attention of your audience is an ongoing process – one that transcends location. You’ll need to earn attention online, offline, and in between to make the most impact. You can earn attention from the type of content that you share on every channel. The content should be consistent, relevant and truly represent you […]